RebrandingTAKEI
Modernity with 50 Years of Tradition
TAKEI, a traditional store specializing in home, electrical, and construction materials in Guarulhos, is about to celebrate 50 years of history. Facing competition from large chains in the sector, TAKEI needed a new visual identity that conveyed trust and modernity while maintaining its connection to its long-standing success.
Our approach focused on revitalizing the brand’s identity, bringing a modern and customer-friendly design while preserving the tradition and values of trust that have defined its five decades in the market. The new identity reflects the balance between innovation and the legacy of a family-owned store.
TAKEI: 50 years of tradition, now with a fresh, more modern, and approachable look.
